PROGRAMMATIC DSP

 

 

 

AdPlay Demand Side Platform is the pioneer in automated advertisement media buying at Bangladesh. We offer vast amount of Ad inventories and versatile targeting parameters.

Rich media/Video creatives:

Create campaign creatives as per your preference and best suited for your campaign goals. Rich media is an interactive creative that contains various engaging touchpoints. These touchpoints are capable of tracking the whole user journey in an advertisement campaign which also allows you to know your audience better. Thus, retargeting gets easier in the next campaigns due to utilizing previous campaign data effectively. 

VAST campaign:

Have more insights about the campaign and audience even while running a video campaign.

AdPlay DSP VAST fetches important campaign data from ad servers during video campaigns making video campaigns data-driven as well. This is a suitable feature to run CPCV (cost per completed views) campaigns.  

Contextual targeting:

Contextual targeting can drastically improve your campaign’s performance and result in more conversions because of Ad placement according to certain situations preferable for the audience which triggers their buying behavior.

Date time parting:

Have advanced control over the timing of your Ad Campaigns. AdPlay DSP allows you to have time partition which gives you the choice to run campaign at your preferred time.

Publisher wise bidding:

Pay your preferred bid price to the selected publishers. AdPlay DSP’s publisher-wise bidding system allows the advertiser to manipulate the bid price for selected publishers 

Targeting:

While choosing the exact target audience for your Advertisement campaign, AdPlay DSP has a vast category of options to segment your audience. Categories such as Age, Gender, Geo, Device, Carrier, Verticals, Language, OS market, Environment, Viewability, etc. are considered while creating a campaign