AdPlay Demand Side Platform is the pioneer automated digital advertisement inventory buying technology in Bangladesh. We offer a vast amount of Ad inventories and versatile targeting parameters.


  • While choosing the exact target audience for your Advertisement campaign, AdPlay DSP has a vast category of options to segment your audience.
  • Categories such as Geo, Device, Carrier, Verticals, Language, OS, Environment, etc. are considered while creating a campaign

Custom Timing

  • Custom timing allows the advertisers to run their campaigns within preferred hours of the day
  • Advertisers can implement custom timing by selecting certain dates and hours
  • Does not limit an advertiser to a generalized timeframe as they can decide a timeline for each of the campaign dates within the campaign duration

Audience Mapping

  • Advertisers can store the audience of the campaigns using audience mapping
  • Advertisers have the privilege to create campaigns by targeting their preferred audiences based on mapping
  • Can be a handy feature for advertisers while running retargeting campaigns
  • Advertisers can have targeting access to the preexisting audiences such as FMCG, High-value users, Electronics, Telecom, Food and drinks, Home appliances, etc.

Audience Cloud

  • Contains a user dashboard that presents both numerical and graphical insightful audience data to the advertisers
  • Advertisers can see granular insights such as Audience volume, Geo, Operating System, Device model, Carrier, etc.
  • Advertisers can map audiences from previously run campaigns. Later, they can run retargeting campaign by targeting the mapped audiences.

Campaign Optimization

  • A major feature that fulfills the campaign goals by enhancing the performance of the advertiser’s campaign
  • Allows the advertisers to optimize campaigns based on KPIs such as viewability, CTR, clicks, etc.

Publisher wise bidding

  • Advertisers can choose to set separate bid prices for their preferred publishers
  • This feature simultaneously provides a solution for advertisers to win auctions for pricy inventories and also not overpay for inventories they don’t want
  • Advertisers can define basic campaign criteria such as min/max bid price, impression, etc.

Frequency Capping

  • Using frequency capping an advertiser can set a limitation on the number of times an ad appears to a specific viewer within a certain timeline. E.g. If the frequency cap is set to 5, a certain user can see the campaign’s ad for 5 times within the campaign timeline


  • Advertisers can run their campaigns within a mapped geographic location.
  • Makes targeting granular for advertisers to have better control over geo-targeting