Data Management Platform is a data-driven marketing solution for advertisers and a data selling marketplace for publishers. DMP permits the advertisers to create an audience from the marketplace to run advertisement campaigns. Let’s talk about the features and functionalities of AdPlay DMP in brief:
- Advertisers can create segments of the audience based on audience browsing behavior.
- Data Marketplace (access to data from publishers and other AdTech partners)
- Publishers will be allowed to sell their audience data in the marketplace
- A tag management platform specially designed for publishers
- Advertisers can have access to all the data in a single platform (Marketplace)
- Advertisers can use our platform to create audience and deliver it to another platform to use it in a campaign