Solutions We are Offeringg

Programmatic dsp

AdPlay Demand Side Platform is the pioneer in automated advertisement media buying at Bangladesh. We offer vast amount of Ad inventories and versatile targeting parameters. 

Learn More About ADPLAY DSP
AdPlay Demand Side Platform is the pioneer automated digital advertisement inventory buying technology in Bangladesh. We offer a vast amount of Ad inventories and versatile targeting parameters.
Targeting

While choosing the exact target audience for your Advertisement campaign, AdPlay DSP has a vast category of options to segment your audience.
Categories such as Geo, Device, Carrier, Verticals, Language, OS, Environment, etc. are considered while creating a campaign
Custom Timing

Custom timing allows the advertisers to run their campaigns within preferred hours of the day
Advertisers can implement custom timing by selecting certain dates and hours
Does not limit an advertiser to a generalized timeframe as they can decide a timeline for each of the campaign dates within the campaign duration

Audience Mapping

Advertisers can store the audience of the campaigns using audience mapping
Advertisers have the privilege to create campaigns by targeting their preferred audiences based on mapping
Can be a handy feature for advertisers while running retargeting campaigns
Advertisers can have targeting access to the preexisting audiences such as FMCG, High-value users, Electronics, Telecom, Food and drinks, Home appliances, etc.

Audience Cloud

Contains a user dashboard that presents both numerical and graphical insightful audience data to the advertisers
Advertisers can see granular insights such as Audience volume, Geo, Operating System, Device model, Carrier, etc.
Advertisers can map audiences from previously run campaigns. Later, they can run retargeting campaign by targeting the mapped audiences.

Campaign Optimization

A major feature that fulfills the campaign goals by enhancing the performance of the advertiser’s campaign
Allows the advertisers to optimize campaigns based on KPIs such as viewability, CTR, clicks, etc.

Publisher wise bidding

Advertisers can choose to set separate bid prices for their preferred publishers
This feature simultaneously provides a solution for advertisers to win auctions for pricy inventories and also not overpay for inventories they don’t want
Advertisers can define basic campaign criteria such as min/max bid price, impression, etc.

Frequency Capping

Using frequency capping an advertiser can set a limitation on the number of times an ad appears to a specific viewer within a certain timeline. E.g. If the frequency cap is set to 5, a certain user can see the campaign’s ad for 5 times within the campaign timeline

Geo-Fencing

Advertisers can run their campaigns within a mapped geographic location.
Makes targeting granular for advertisers to have better control over geo-targeting

AdTrack

AdTrack, an ad tracking solution from AdPlay, is an innovative advertisement tracking tool that monitors advertising campaigns for various brands across numerous publishers. The solution is a pioneer in analyzing brand communication from both advertisers’ and publishers’ perspectives.

Learn More About AdTrack

AdTrack, an ad tracking solution from AdPlay, is an innovative advertisement tracking tool that monitors advertising campaigns for various brands across numerous publishers. The solution is a pioneer in terms of analyzing brand communications of various brands and their preferred marketing channels

Brand tracking

AdTrack helps you to monitor advertising campaigns for various brands across multiple publishers.

How AdTrack works?

The technology uses AI-powered high-performing image processing to find the exact advertiser’s name. In AdTrack, the tracker reaches deep into sub-domains to find out advertisements according to verticals. For example, segmenting verticals such as Real estate, technology, e-commerce, appliances, construction, etc. segments from publishers to sort out campaigns accordingly

Reporting in AdTrack

AdTrack provides insight about all the campaigns from a particular brand across multiple channels such as YouTube, Facebook etc. The reporting system makes it user-friendly and presentable for your analysis.

ADPLAY DMP

Data Management Platform is a data-driven marketing solution for advertisers and a data selling marketplace for publishers. DMP permits the advertisers to create an audience from the marketplace to run advertisement campaigns.

Learn More About AdPlay DMP
Data Management Platform is a data-driven marketing solution for advertisers and a data selling marketplace for publishers. DMP permits the advertisers to create an audience from the marketplace to run advertisement campaigns. Let’s talk about the features and functionalities of AdPlay DMP in brief:

Advertisers can create segments of the audience based on audience browsing behavior.
Data Marketplace (access to data from publishers and other AdTech partners)
Publishers will be allowed to sell their audience data in the marketplace
A tag management platform specially designed for publishers
Advertisers can have access to all the data in a single platform (Marketplace)
Advertisers can use our platform to create an audience and deliver it to another platform to use in a campaign

Native Advertising

Native advertisement lets your ad become a part of the platform’s content minimizing the “Ad Fatigue” of the viewers. AdPlay is here to get your Ads served on our native publishers’ platforms on their premium inventories at the best market price

Learn More About Adplay's Native Partners
Native advertisement lets your ad become a part of the platform’s content that minimizes the “Ad Fatigue” of the viewers. AdPlay is here to get your Ads served on our native publishers’ platforms on their premium inventories at the best possible market price. Introducing the current partners of AdPlay along with a brief description.

Imo

No. 1 messaging app in Bangladesh in terms of active users
Exclusive ad formats with Adplay as an official reseller
Imo contains a total monthly active user of over 44 million contributing to over 55 million daily impressions

MX Player

Most popular free entertainment app in Bangladesh.
A vast library of English and Hindi movies and dramas which users can stream for free.
MX Player contains a total monthly active user of over 27 million amongst which 65% of their users reside in Dhaka.

TrueCaller

Fastest growing caller ID and spam blocking app
Offers full-app roadblock with minimal cost
TrueCaller contains a total monthly active user of over 1.4 million. 73% of the users of TrueCaller live in Dhaka.

Gaana

Fastest growing Audio Streaming Apps
Leading audio streaming apps in India and in Bangladesh as well
Gaana contains a total monthly active user of over 7.6 million amongst which 69% of the users are between the age of 18 and 34.

ShareIt

World’s largest offline and online app, game and video discovery and sharing platform
Top 10 all-time most downloaded apps on app markets
ShareIt contains a total monthly active user of over 27 million. The average session of a user is 10 mins per day on the ShareIt app.

Opera

No. 1 Browser among featured Phone users in Bangladesh
Exclusive ad formats with AdPlay for both featured phones and Smartphones along with Appographic targeting opportunity
Top 10 Free News Apps in Bangladesh Google Play store.
Opera contains a total monthly active user of over 20 million contributing to over 33 million daily impressions

Likee

Fastest growing video content creation platform
Much popular among the young communities
Likee contains a total monthly active users of over 10 million amongst which 68% of the users are between the age of 18 and 34. 60% of the Likee users live in Dhaka.

Viber

One of the top 5 messaging apps
Supports push notification ads
Viber contains a total monthly active user of over 5 million. 78% of the Viber users live in Dhaka.

AdColony

The world’s highest-performing, chart-topping mobile environments for advertisers to deliver impactful experiences at scale
Has Appographic targeting capabilities that consider context, weather, etc.
AdColony contains a total monthly active users of over 5 million amongst which 94% of them are android users.