Solutions We are Offeringg
AdPlay Demand Side Platform is the pioneer in automated advertisement media buying at Bangladesh. We offer vast amount of Ad inventories and versatile targeting parameters.
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While choosing the exact target audience for your Advertisement campaign, AdPlay DSP has a vast category of options to segment your audience.
Categories such as Geo, Device, Carrier, Verticals, Language, OS, Environment, etc. are considered while creating a campaign
Custom timing allows the advertisers to run their campaigns within preferred hours of the day
Advertisers can implement custom timing by selecting certain dates and hours
Does not limit an advertiser to a generalized timeframe as they can decide a timeline for each of the campaign dates within the campaign duration
Advertisers can store the audience of the campaigns using audience mapping
Advertisers have the privilege to create campaigns by targeting their preferred audiences based on mapping
Can be a handy feature for advertisers while running retargeting campaigns
Advertisers can have targeting access to the preexisting audiences such as FMCG, High-value users, Electronics, Telecom, Food and drinks, Home appliances, etc.
Contains a user dashboard that presents both numerical and graphical insightful audience data to the advertisers
Advertisers can see granular insights such as Audience volume, Geo, Operating System, Device model, Carrier, etc.
Advertisers can map audiences from previously run campaigns. Later, they can run retargeting campaign by targeting the mapped audiences.
A major feature that fulfills the campaign goals by enhancing the performance of the advertiser’s campaign
Allows the advertisers to optimize campaigns based on KPIs such as viewability, CTR, clicks, etc.
Publisher wise bidding
Advertisers can choose to set separate bid prices for their preferred publishers
This feature simultaneously provides a solution for advertisers to win auctions for pricy inventories and also not overpay for inventories they don’t want
Advertisers can define basic campaign criteria such as min/max bid price, impression, etc.
Using frequency capping an advertiser can set a limitation on the number of times an ad appears to a specific viewer within a certain timeline. E.g. If the frequency cap is set to 5, a certain user can see the campaign’s ad for 5 times within the campaign timeline
Advertisers can run their campaigns within a mapped geographic location.
Makes targeting granular for advertisers to have better control over geo-targeting
AdTrack, an ad tracking solution from AdPlay, is an innovative advertisement tracking tool that monitors advertising campaigns for various brands across numerous publishers. The solution is a pioneer in analyzing brand communication from both advertisers’ and publishers’ perspectives.
Learn More About AdTrack
AdTrack, an ad tracking solution from AdPlay, is an innovative advertisement tracking tool that monitors advertising campaigns for various brands across numerous publishers. The solution is a pioneer in terms of analyzing brand communications of various brands and their preferred marketing channels
AdTrack helps you to monitor advertising campaigns for various brands across multiple publishers.
How AdTrack works?
The technology uses AI-powered high-performing image processing to find the exact advertiser’s name. In AdTrack, the tracker reaches deep into sub-domains to find out advertisements according to verticals. For example, segmenting verticals such as Real estate, technology, e-commerce, appliances, construction, etc. segments from publishers to sort out campaigns accordingly
Reporting in AdTrack
AdTrack provides insight about all the campaigns from a particular brand across multiple channels such as YouTube, Facebook etc. The reporting system makes it user-friendly and presentable for your analysis.
Data Management Platform is a data-driven marketing solution for advertisers and a data selling marketplace for publishers. DMP permits the advertisers to create an audience from the marketplace to run advertisement campaigns.
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Advertisers can create segments of the audience based on audience browsing behavior.
Data Marketplace (access to data from publishers and other AdTech partners)
Publishers will be allowed to sell their audience data in the marketplace
A tag management platform specially designed for publishers
Advertisers can have access to all the data in a single platform (Marketplace)
Advertisers can use our platform to create an audience and deliver it to another platform to use in a campaign