The player asks for the ad.
An extra life, a hint, a skip. The player opts in, watches to the end and gets something back — which is why completion holds where open-web video drops off.
Advertising builtto be played.
We turn ad slots into playtime. In-game formats, playable end cards and gamified campaigns along with cookie-free contextual AI across Google Ad Exchange and YouTube.
In-game advertising
The ad break belongs inside the game.
We place brands where players are already paying attention — in the reward loop, in the level break, on the pause screen. Two ways in, and the player always knows which one they are in.
Woven into the screen, not dropped on top of it.
Banner slots top and bottom of the screen, running during live gameplay and across menu and lobby screens. The ad sits in space the game already reserved for it, so nothing gets interrupted and nothing gets closed.
Where it runs
A vast spread of casual, hyper-casual, puzzle, arcade, racing, shooting and new-gen titles — bought through Google Authorized Buyers and a deep bench of mobile gaming publishing partners, in full-screen video, interstitial and rewarded placements across thousands of games.
Playable end cards
Play at the top. Decision at the end.
A playable end card is an interactive game shown straight after the video ad. The play earns attention, the end card does the selling, and the whole funnel sits inside one creative — custom built for every campaign, never a template with a logo dropped in.
What it changes
Longer interaction time, stronger brand recall and better conversion than a static end frame — because the user has already used their hands.
Where it runs
In-game rewarded and interstitial placements across a vast number of apps and games.
This demo is live. Tap inside the phone to play.
AdPlay DSP
Every impression visible. Every decision reversible.
Access to 15 billion impressions and over 150 million unique users every week — bought through a DSP that doesn't just report back after the campaign, but tells you what to fix while it's still running.
15BImpressions available
150M+Unique users every week
Numbers that move while you watch.
Impressions, clicks, CTR and spend update live — not tomorrow morning, not at the end of the flight. When something starts working, you see it early enough to put budget behind it.
The platform tells you what it noticed.
Creative fatigue, frequency capping, spend pace, CTR trends, even what’s working inside the creative itself — surfaced as plain recommendations you accept or ignore. The AI advises. You decide.
Performance split by where it ran.
In-game, native, social, OTT, video, display — each channel reported separately, so you know which environment earned the result instead of averaging it all into one number.
Mid-flight changes, not post-mortems.
Shift budget, swap creative, adjust frequency or cut a placement while the campaign is live. The report at the end confirms what you already acted on.
YouTube AI Contextual
We don't target the viewer. We target what they're watching.
Our model analyses the video itself — frame by frame — and places your ad against the moments that actually fit your brand. No cookies, no audience list, no guesswork about who someone might be.
How our AI reads a video
Vision
It sees what’s in the frame.
The model scans video frames for objects, actions, scenes, logos, products and faces — recognising a cricket shot, a kitchen, a car on a highway or a competitor’s packaging, the way a person watching would.
Language
It places your ad where it belongs.
Title, description, tags, on-screen text and the spoken audio are analysed together.
Match
Performance split by where it ran.
Every video is scored against your brief and your exclusions. Ads run on the ones that genuinely fit, and the ones that only look like a match on paper get filtered out before a single impression is bought.
What this unlocks
Run against the action, not the category.
Instead of buying “Sports”, you buy the videos where a specific action, product or scene actually appears on screen — so the ad lands in context rather than near it.
The same model protects you.
Exclusions are enforced on what’s in the video, not just what it’s labelled. Unsafe scenes, imagery and topics are identified and removed from the buy ahead of launch and monitored while the campaign runs.
Nothing to lose when cookies go.
Contextual reads the content, not the person. The targeting is unaffected by signal loss, consent changes or identifier deprecation.
In-game audio
In-game audio ads: the screen is taken, the ears are open.
In-game audio runs inside gameplay without taking the screen. The player keeps playing, the brand gets a full listen, and nothing gets interrupted — which is why completion holds where display drops off.
Non-intrusive by design
No overlay, no pause, no close button to hunt for.
Sits alongside your video buy
Same campaign, same reporting, a channel your competitors are not crowding yet.
Rich media
Formats made for the placement they run in.
Animated and interactive HTML5 units, produced in-house. Pick a format or describe the idea and we build it.
Tell us what you are trying to sell.
Send the brief and we will build a sample creative before you commit to anything.
